Beta Carotene (as a natural colorant)

Beta-carotene (β-carotene), used in the food industry, is a natural colorant 1. Beta-carotene is a pigment in plants that provides them with color, such as the hues found in orange and yellow vegetables and fruits 2. Beta-Carotene is among the carotenoid group of natural pigments 3. In fact, the name beta carotene is from the Greek word “beta” and Latin word “carota” (carrot) 4.


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  3. Young AJ, Lowe GL. Carotenoids—Antioxidant properties. Antioxidants (Basel) 2018; 7(2):28
  4. Nordqvist C. Beta carotene is a red-orange pigment found in plants and fruits, especially carrots and colorful vegetables. Medical News Today. Last updated 12/14/2017. Accessed 5/21/2019.